Advertiser Website Page American Bedding www.americanbeddingmfg.com 43 Aqubanc/DonorPerfect www.aqubanc.com / www.donorperfect.com 37 Blue Dawg www.gobluedawg.com 51 Brewer Direct www.brewerdirect.com 64 Dickerson, Bakker & Associates www.dickerson-bakker.com 55 Douglas Shaw & Associates www.douglasshaw.com 63 i58:10 Media www.i5810media.com 49 Masterworks www.masterworks.com 25 The Merriam Agency www.rescuemissioninsurance.com 57 Milwaukee Direct www.milwaukeedirect.com 2 Mission Resource Alliance www.missionresourcealliance.com 31 Norix www.norix.com 61 One & All www.oneandall.com 4 R. Brian Nelson, Architect www.rbnarchitect.com 53 TrueSense www.truesense.com 35 VisionLynk www.visionlynk.com 53 Wilson Marketing Group www.wilsonmarketing.com 58 AD INDEX WWW.AGRM.ORG MAY/JUNE 2018 61 IT’S ALL ABOUT THEM Nonprofit organizations are dedicated to their causes and goals, but revenue remains the key to growth. Veteran fundraiser Steve Thomas will show you how to approach donors to build mutually beneficial rela- tionships by emphasizing their desires over your nonprofit’s. In Donoricity: Raise More Money for Your Nonprofit with Strategies Your Donors Crave (Lioncrest Pub- lishing), Thomas shares strategies that will not only create more goodwill with donors than treating them like ATMs but will also create deep relationships. Fundraising is highly competitive, and the best way to stand out from the crowd is by focusing on the donor and the difference they make. WORKING FOR GOOD Kathleen Kelly Janus, a lecturer at the Stanford Uni- versity Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high- performing social entre- preneurs and interviewed dozens of founders. Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference (Da Capo Lifelong Books) shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump and scale to over $2 million, Janus’s clear benchmark for a social enterprise’s sustainability.